On a recent holiday to Bangkok, I came across a visual display in The BMK Fashion building depicting the new StellaLuna range of shoes (Spring/ Summer 2007). The display included 3 large refrigerators covered extrenally with silver metallic fabric and filled with the new range of the labels current silver and gold high heels, also displaying advertising posters for the brand. This was an eye- catching display- innovative, creative and visually appealing. As I am extremely interested in art and fashion I filmed the display (although not very well as you can see from the above clip). I'm always on the lookout for unusual, artistic and ingenious ideas and when looking through my holiday photos I realised the image incorporated both fashion and technology, with the white goods of the fridge and the inclusion of shoes and fabric as the fashion. I didn't know until I further researched the brand and its advertising, which is one of the most innovative marketing and advertising brands throughout Thailand and Asia.
Below are a few links showing the brand's creativity in advertising
http://www.10ad.org/stella-shoes-ads/
http://www.10ad.org/stella-luna-ad-prints/
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