Fashion is apparent not only in clothes, but also in accessories, shoes and even hairstyles. It can be applied to people, as well as to architecture, car design and works of art. In fact, practically anything can fashionable. Car design is a form of fashion, always changing, it can never be predicted, and often looks to the past for answers to the future. Luxury auto makers are paying attention to high fashion. Throughout the decades of car design there have been many events and technological advances which have helped bring about major design trend changes. New technologies have made it possible for more complicated compound curves and forms of a cars body to be built at a speedier rate. Although, advances in non- automotive technology and lifestyle have also had their impact on car design.
Mercedes-Benz and Giorgio Armani announced the start of a new joint cooperative venture, the first initiative being the creation of the Mercedes-Benz CLK Giorgio Armani Design Car. Dr. Joachim Schmidt, Executive Vice President, Mercedes Car Group said "Giorgio Armani’s philosophy of style, elegance, innovation and quality resonate strongly with our own brand strategy." Design and style clearly dominateo our world, which and in this situation provide a fundamental and inspiring basis for promising collaborative initiatives. Dr Schmidt also states,"we are happy to be able to share our ’Passion for Design & Style’ with one of the most important fashion designers of our time." Giorgio Armani's concept in designing the color and material for the car was inspired by fashion history, aiming to bring back that sense of handcraftsmanship that one associates with vintage cars, thereby creating a modern, timeless and ultra-elegant feeling. Fashion and technology are definately interlinkeed in this case and even more as I note that the display of the Mercedes-Benz CLK Giorgio Armani Design Car will be introduced and presented during Milan Fashion Week.
The reason I decided to write about car design and how it has become both fashionable and an important element of technology is because I just recently got a new BMW and I can't believe how advanced the technology is and how great the car looks.
Mercedes-Benz and Giorgio Armani announced the start of a new joint cooperative venture, the first initiative being the creation of the Mercedes-Benz CLK Giorgio Armani Design Car. Dr. Joachim Schmidt, Executive Vice President, Mercedes Car Group said "Giorgio Armani’s philosophy of style, elegance, innovation and quality resonate strongly with our own brand strategy." Design and style clearly dominateo our world, which and in this situation provide a fundamental and inspiring basis for promising collaborative initiatives. Dr Schmidt also states,"we are happy to be able to share our ’Passion for Design & Style’ with one of the most important fashion designers of our time." Giorgio Armani's concept in designing the color and material for the car was inspired by fashion history, aiming to bring back that sense of handcraftsmanship that one associates with vintage cars, thereby creating a modern, timeless and ultra-elegant feeling. Fashion and technology are definately interlinkeed in this case and even more as I note that the display of the Mercedes-Benz CLK Giorgio Armani Design Car will be introduced and presented during Milan Fashion Week.
The reason I decided to write about car design and how it has become both fashionable and an important element of technology is because I just recently got a new BMW and I can't believe how advanced the technology is and how great the car looks.
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