Dove- Campaign for Real Beauty

DOVE is a renowned brand, producing skin, body cleansing and hair care products. Their mission is to make more women feel beautiful everyday and to educate and inspire all young people on a wider definition of beauty. Dove's recent television advert depicts a young girl and the media and stereotypes surrounding her. We are provided with images from magazines and advertisements on billboards etc, diet pills, slogans reading 'transform your skin,''get the perfect body in ten days' The ad features women with 'ideal and unrealistic body shapes' and others on scales and undertaking surgery. The ad ends with the words featured across the screen 'talk to your daughter before the beauty industry does.' I think this ad is extremely clever and a lot of individuals can relate to it, knowing the pressures to conform to particular stereotypes, presented through the media. The fashion industry presents size six models and movie stars with this idealistic image, as they are responding to beauty pressures, which are everywhere. There are too many girls developing low self-esteem from hang-ups about their looks. This is an issue that affects all people, regardless of age or ethnicity, and it can lead to introversion, a withdrawal from normal life and a waste of potential. Once again I think this ad depicts reality and i'm glad people are trying to fix the problems in society.