Thursday, October 11, 2007

'Smart- Swim Bikini' with in-built UV monitor to prevent sunbathers from skin cancer...


Technology, culture, fashion and the media all collide with the inreoduction of a bikini with an in- built UV meter. Concern about rising skin cancer rates especially in Australia with our beach culture have led swimwear company 'Solestrom' to design a bikini with this UV monitor to tell you 'when you're done!' "Every year around 8,000 cases of malignant melanoma are diagnosed in the UK, causing almost 1800 deaths" (Cancer Research UK). Solestrom spokeswoman, Emily Garassa stated, "there's so much concern about sun exposure and skin cancer that we saw the demand and designed something to be safe for the wearer," The $190 Solestrom SmartSwim UV Meter Bikini sports a built in waterproof UV meter that monitors the amount of skin-damaging rays you're exposed to, letting you know when you're 'medium rare.' This 'Smart- Swim Bikini' includes technological aspects- the UV intensity is measured and displayed on a level between 0 and 20, with anything above 11, considered 'extreme,' and a reading between 3 and 5 a 'moderate' level of risk. When the reading reaches a level that is regarded as 'too high,' the bikini alerts the individual with a beeping alarm, warning the sunbather to 'cover up.' The bikini pictured is just one of the designs by Solestrom and as you can see they are fashionable while also offering this sun- safe and technological device.


A few websites with information on the Solestrom bikin's and in- built UV monitor-



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