Nike is a majorAmerican supplier of athletic shoes, apparel and sports equipment. Nike have recently incorporated fashion and technology through the Nike+. Nike+ is designed for people who like to run or walk with music and people who want to measure and monitor their progress vs their goals. Nike+ is an innovative product and information system that enhances a running experience. A sensor placed under the sockliner of the left Nike+ ready shoe measures a runners pace, distance, time elapsed and calories burned. This information is transmitted wirelessly to a reciever on an Apple ipod nano for real- time audio feedback while individuals listen to their favourite workout music. All current Nike shoes have a space under the sockliner where the chip is placed and as an add on sale individuals are able to purchase this Nike+ ipod sport kit for $47.95. This technological advancement proves that fashion and technology are soon going to be inextricably connected. People are able to wear a fashionable shoe as it records their progress, what will be next?
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