As we all know, Bonds is an Australian manufacturer of men's, women's and children's underwear and clothing and when we hear the name we all envisage and relate its trademark 'Chesty Bond,' which is recognised as a popular national icon. Although the company has come a long way since 1915, when George Allan Bond established the corporation in Sydney to import a range of womens hosiery and gloves. Two years later he manufactured hosiery in a small factory in Redfern and the following year he purchased a small factory in Camperdown, where he began manufacturing underwear. Mens cotton athletic singlets were one of Bonds original products registered in the 1920's. In the same decade George Bond was growing the cotton and spinning, dyeing and weaving the fabric to make Bonds underwear. In 1938 Bonds requested its advertising agency to develop a campaign for mens athletic singlets, and 'Chesty Bond' was created and registered. Bonds continued to grow and with the help of technology more products were created and within the four factories (3 located in New South Wales and the other in China) at least 40 million garments are produced each year.
I found these statistics interesting:
Unanderra- New South Wales
-48,000 garments per day
-10.6 million per year
-150 full time employees
Wentworthville- New South Wales
-7,500 garments per day
-1.7 million per year
-60 full time employees
Cessnock- New South Wales
-20,000 garments per day
-4.5 million per year
-85 full time employees
China- Taiping and Shanghai
-111,000 garments per day
-24.4 million per year
-1800 employees
After reading those statistics all I could think was how effective production is through the use of technology. I went on to the Bonds website http://www.bonds.com.au/pdf/Summary.pdf and read about the fibres, yarns and fabrics,the dyeing techniques and the decorating of fabric, all possible through technology and machinery. The report stated 'all machines are fully automated and computerised,' 'most of our fabrics are knitted on 'circular' knitting machines of various gauges' and 'we engage the services of skilled people who have specialised expertise in knitting, sewing and making up.' Through the advancement of technology Bonds has become a global brand renowned around the world and as portrayed through advertising and media is recognised and interrelated with Australian culture. Bonds also has a clothing line to date.
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