"Technology refers to the branch of knowledge that deals with science and engineering, or its practice, as applied to industry"(Malouf 1998: 1203). Through technology we must acknowledge the notion of efficiency in terms of human productivity and especially recognise the positive device recognised as 'The Internet.' The Internet became fully available in 1991 and offers electronic interaction between people, although another popular function of The Internet is for personal shopping for those who dont have much spare time, live too far from shops or live in small towns where there isn't much variety. The evolution of the "information age" in retail is mirrored in the exponential growth of fashion web pages, in the 21st Century connecting to the web for some retail therapy isn't anything out of the ordinary. Ebay, an online auction and shopping website which I'm definately aware of, was founded in 1995 and offers clothing, collectibles, appliances, computers, furniture, equipment, vehicles and other miscellaneous items. Although Ebay isn't the only website available for online shopping, type 'online shopping' into google and you will be made aware of how many different websites are available and the large variety of products ready to be sold. MyCatwalk.com- http://www.mycatwalk.com.au/pages/home.html is an internationally avalible website offering clothes and accessories from top designers, a more exclusive range of clothes than the ones readily available in shops and yes they are often a little more pricy although i've done my own research and noted the price of the items in shops (when and if you ever find the articles) isn't raised for Internet sales, it has been the same. Delivery is efficient, within Australia it is between 4 and 6 days and internationally it can take up to 2 weeks. The consumer culture of modern society is being supported by technology and if technology continues to advance who knows what we will be offered in another decade? Clothing purchases brought to our doorsteps within a few hours... Seem far fetched? No, not really.
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